It’s with great tristesa and profound sadness that we at generation ñ bemoan the loss of Herman Echevarria , who was a great friend to generation ñ mag back in the 90s when he and Manny Machado ran BVK/Meka. They were among the first to believe in our brand and give us the advertising commitments that were needed to make a run on things. We’re forever grateful and this loss sadness us greatly.
We’re sending love and condolences to his family, Herman meant a great deal to us and to this community and he will be very sorely missed. The Miami Herald’s obituary , by Howard Cohen, is linked below.