Rafael, our Director of Development wants to make a show about business called Company Jones or Co. Jones. I can’t wait. Among the many suggestions for topics that I’ve given him, all of which he hates I think, is this one – “Can we do a segment on Pepito, the water skiing dog that needs Lasik surgery?” I’m pretty much obsessed with Pepito. I mentioned this to Patti, my neighbor – she knew just who I was talking about.
Other people find him equally fascinating. It’s the strangest campaign of all time. But it WORKS. It gets people talking. I googled the words “Pepito had Lasik” and right away two people on Flicker had pictures of him, This one, posted on Flickr by Lamvuong, featured the comments below – rsscohen wrote:
I love Pepito. I drive by him every day to work. He is so happy since he got Lasik. He never used to water-ski. Now look at him!
Do you know where I can find more Pepito pictures? I saw another one of him in South Miami, before he had lasik. It was terrible. He had thick coke-glasses, and you could tell that he wasn’t engaging in any sort of fun beach activities.
and Julia Heffernan wrote:
haha OMG! I am obsessed with the Pepito bill board on rt 1. It is such a weird campaign. I have the same picture on my flickr, although not as good quality
This campaign works. Talk about setting yourself apart from the field through catchy advertising. Who is Pepito, coño!