TelevisaUnivision just announced its 2026–2027 global music strategy, and it’s giving one clear message: Latin music is no longer just a genre — it’s a global cultural movement.

The company is expanding Premios Juventud into PJ Fest, a week-long cultural takeover with creator activations and live concerts in Houston, Miami, and Los Angeles, ending with the 23rd awards show live from Marbella, Spain. They also announced a major partnership with Marc Anthony to spotlight the next generation of Latin talent and create new music-driven entertainment projects. Plus, SESSIONS by ViX Música will bring intimate live performances and conversations with Latin artists and creators. This is the new era of Latin music: global stages, digital creators, cultural pride, and artists shaping the future far beyond one country or one language.

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