Latino representation wasn’t limited to the field this year—Latin Times highlights how Latino-led celebrity commercials became some of the most talked-about moments of Super Bowl 2026. The piece points to Itatí Cantoral’s surprise e.l.f. Cosmetics spot (built on telenovela nostalgia), plus major brand campaigns featuring Sofía Vergara, Elsa Pataky, and Zoë Saldaña—a sign of how mainstream advertising is increasingly chasing Latino cultural relevance, not just Latino audiences.

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Source credit: Latin Times — “Super Bowl 2026: The Best Commercials and the Latino-Led Ads That Stood Out” by Alicia Civita (Published Feb 8, 2026).

Photo credit: Latin Times (header image on article; caption shown as “Super Bowl ELF commercial Itati Cantoral”).