A new iHeartMedia study says bicultural Latinos now represent nearly 40% of U.S. Latinos and are a major force shaping culture, media, and consumer behavior. The report highlights an estimated $4.1 trillion in U.S. Latino purchasing power and frames cultural relevance — not just language — as the key to authentic connection. For more, click here.

Source credit: Yahoo Finance (syndicated press release) / Business Wire / iHeartMedia.