From the team at stash media: Tapping into his “Domina-Rican” heritage, Brand New School creative director Andrés Rivera uses childhood memories to infuse authenticity and style into four new Café Bustelo spots celebrating Hispanic Heritage Month. the main character was inspired by Angelina, the wife of Gregorio Bustelo and the face of the Café Bustelo logo.” https://www.stashmedia.tv/cafe-bustelo-campaign-by-brand-new-school/